This demographic clearly shows that this is an extremely popular film, with all ages (apart from females aged 45+) rating it highly. It’s most popular with males under 18 (which is a bit odd given it’s an 18) and as the ages increase as do the rating given. This is most likely due to the graphic nature of the film, which older audiences may not like as much; this is something which we aren't planning to be replicating. From YouTube the trailer has fewer than 500,000 views this is due to the film being from the past and therefore the hype has died down and nobody really watches a trailer from a film which has already come out. It is however shown to be a very popular film from the 97% thumbs up, this means that this trailer would be good to be influenced by.
7 minutes:
This film isn’t the most popular one that we’re looking at, but it is liked by both males and females aged under 18 and males and females aged between 18-29. This is our target audience, as our film would be a 15 and therefore this film is perhaps something which we should look at taking influences from. The film also had the same rating in the US compared to non-US user which suggests the film was relatable across all users and not culture-specific, something which we need to be aware off. With just under 2.5 million views on YouTube, this film clearly gained a large amount of awareness, and along with 93% thumbs up you would assume it would have been very popular, however the IMDB figures don’t support this, this may be because this film hasn’t come out in all countries and therefore the IMDB ratings may be inaccurate.
Drive:
This film is extremely popular across all age ranges and genders. This film was also highly praised for it’s visual style, which is what we are taking influences from. This film rated lower with females in every age range, by around .3. This however is most likely due to the violent nature of the film rather than the visual style. This data was also unexpected due to Ryan Gosling being the lead, who is generally very popular with the female demographic. It isn’t however a noticeably difference but we still need to make sure that we aren’t alienating part of our audience. On YouTube the trailer got over 5 million views and only 588 dislikes showing the immense praise that this film received.
Nightcrawler:
This film received wide spread acclaim across all ages and genders. It peaked with males aged under 18 at 8.5. The rating was largely the same after 30+, at around 7.7. This is still a great rating even for older audiences. The style and tone of the film is something which we are using as an influence and therefore it is great to see that it’s so universally liked. The trailer on YouTube has the highest view count, from all the trailers I looked at, at 6.1 million and also has 95% thumbs up. This again reiterates the universal love for this film. Jake Gyllenhaal being such a respected and liked actor certainly brought in a large amount of viewers, which our actors wouldn’t bring so therefore we need to be wary of targeting the right audience.
The Town:
The Town is another film which is seemingly liked by all demographics. As this film is quite similar to our own, a heist film, the highest demographics are important to make sure we target the right audience. For The Town it was given the highest rating by Males aged under 18 and Males aged between 18-29. This is useful as this would most likely be a target demographic. It is also however liked by everyone, as it’s lowest rating was in the Female aged 30-44 category, this could be attributed to this demographic not commonly being associated with action/thriller, they however still found the film to be good and therefore it is also important to please a wide range of people in order to make the maximum amount of money. The trailer is also well liked, however I was surprised to find it having so little views after seeing the ratings that it was given.
Trance:
This film is slightly unusual in that the females have given it a higher rating, 7.1 than the males 6.9; I have attributed this to the lead actor being James McAvoy who is very popular with that demographic. The highest rating given was by females aged under 18 which was 7.7 closely followed by males under 18, who gave it 7.5. This shows the importance of having a popular and attractive lead actor, in order to attract a wide demographic. The film is also popular was people aged 18-29 with an average of 7.1, as this would most likely be another demographic we are targeting, this is important to note. The film is also slightly more popular outside of the US , 6.9 compared to in the US , 6.8. I think this is due to James McAvoy being Scottish and therefore attractive a large following in Britain . The YouTube figures also show that it’s a well liked film with 94% thumbs up, however I was again surprised to see a view count of only 1.2 million, as seeing how well liked it was on IMDB on the demographics’ which are most likely to go on YouTube. Perhaps the trailer didn’t do the film justice; this may be something which we look into at a later date.
This film received average reviews across all demographic apart from females aged under 18 where it got 7.3, 0.8 higher than any other. I think this is due to the lead actor of James McAvoy who is extremely popular with that demographic, this shows us the importance of getting a popular lead. The film was also well liked by males aged under 18, another demographic which we are aiming to target. The trailer has a n unusually low number of views for containing such well known actors such as James McAvoy and Mark Strong, this I think can be attributed to bad marketing and outside factors as it still received a high amount of thumbs up and only 74 thumbs down.
BFI:
From the graph we can see that it’s a great decision to make our film a 15 certificate as according to the BFI the highest cinema admission per age group are 15-24 which make up massive 33% of all cinema admissions. This is very important to be aware of we were making a real film we would be aiming to attract the largest audience. The other table shows what kind of films had a 15-24 year old majority viewing percentage. As Kick Ass-2 and Fast & the Furious 6 are both similar genres to our own, this gives us confidence that our film would be popular within our target age group.
From this research we learnt a great deal of things such as our decision to make our film a 15 certificate, as then we can attract the largest possible demographic. We also believe our film would be more popular with the younger age group due to genre but hope that our style and tone would also entice people from other age groups to see our film. We have also noted how it’s important to get a James McAvoy kind of lead actor who is popular across all demographics and would hopefully boost our ticket sales.
AF
AF
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