Trailer Analysis - The Blair Witch Project

The Blair Witch Project trailer is very interesting as it would be something that we would be able to make for around trailer due to the amateur look of the footage. Even though this footage is very basic and the trailer is only a minute long it's still creates an alarming affect which proves successful in this horror movie.

The trailer begins with the sound bridge of a female voice apologising to relatives. Paragraph of text is then shown on screen explaining to the viewer the plot of the film. And introducing the idea that their footage will stand this is consequently later followed by a montage of black-and-white shots which is assumingly their footage in an area that appears to be the woods. We know that the film is a horror because of the screams that follow the footage and the title and also the final words acted by the female character of "I am so scared ". 

I believe that the attraction of the audience to this film when watching the trailer is through fear of the unknown and the question of what happens in the film is hardly anything is given away in the trailer.




EJ