The trailer begins with a newsreader telling the story of a murder, against the setting of a dark house. This then cuts to 9 months later and we see the same house during the daytime and enter with the slow pull forwards.
Throughout the trailer there are multiple cutaways about the producers of the film, suggesting that audiences may see it because of the companies previous productions.
The trailer comes across as very terrifying due to the ambiguous figure that continuously appears in selected parts of the trailer but for only a short time, creating a fear of the unknown.
This film is aimed at a wider audience from 15 to 40 years old due to the classical horror feel of the trailer.
EJ
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