Monday 8 December 2014

Idents





Icon's Ident is simplistic yet interesting. it features a single photo on a black background with plain white lettering. from looking you can tell that they may be quite an stablished production company and have been in the business a while, due to the old effect of the evident.


Molly and I loved film 4's ident as it is again simplistic but is also very quirky and modern. the famous film four logo is often shown against different backgrounds. These moving backgrounds are often in slow motion or other effects which heighten the overall effect of the ident further



Paramount implies that it is the best at what it does though the use of a mountain for its main iconic background image. The positioning of the logo is also significant as it is 'on top'.  when the ident shows the movement of the 'camera' is toward sthe mountain. Molly and I could use this idea and adapt it by possibly taking our own image of a landscape.

Hammer films, a British production company, has a very memorable ident. The use of comic book images reminds me of the Marvel ident, as it also contains changing images from their infamous comics.    The fade into solid red makes the logo stand out, with the contrast of red on black. For our own ident we could use a succession of our own images within selected font.

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