Water Ident Practice

When approaching the possible visual design of our Ident, I was interested in using water due to its fluidity and multiple options available. I filmed all of the practices on my white kitchen surface, I believed that  this would give the Ident a professional feel.  However, due to this, normal water was hard to see against the surface, I therefore decided to use food colouring to 'lift' it off the surface.

Practice 1

For the first practice, I poured the purple water on the surface, and filmed at the height of the counter. I wanted to achieve the look of the water approaching the camera, this was best when the stream of water couldn't be seen. I then rewinded the video and found this had a more interesting effect. Although I was pleased with the effect, I felt it failed to look fully professional.  

Practice 2

In the second practice, I left the water to expand across the counter and after adding an effect over the top, was able to create a mirror effect.  I really like the mirror look however if we were to use this for our ident I would have to do further research or consider greater ideas on what could be reflected in the water.

Practice 3

In an attempt to try to contain the spreading water I used a plate, and poured onto it.  I felt that the overall effect needed something more to improve the Ident.

Practice 4

Whilst playing with Final Cut Pro, I found a kaleidoscope effect. I added this on top of the video from practice 3.   I really liked the patterns that were made, however it was rather inanimate. 

Practice 5

I used the kaleidoscope effect again but over a video of me swirling ink on a plate. In this video the white flashes are my hands moving over the plate.  Although this had an interesting effect, i felt that the unavoidable flashes need to be at more regular intervals. However when trying to apply this to the video by repeating my hand movements at regular intervals, it also repeated the intricate designs which made the effect less impressive.

Practice 6

Surprisingly I used water and milk to create this effect. I used milk as I wanted a liquid that had a different consistency to water and would allow it separate. The effect was good, but as with the other practices, wasn't as visually impressive as professional company Ident's.

Practice 7

This was my favourite practice.  I created it by swirling a plate and then adding the kaleidoscope effect. I would like to adapt this further, and see where I could take this

EJ