For our first ident, we want to produce something with a logo, and the text beneath. I researched several simple idents, and we like the idea of using two tone to produce a clean basic feel that would allow for our logo to stand out.
For the three first idents, the motion graphics are basic, with New Line Cinema having the edge of the film fall onto the white square, and both Filmax and Screen Gems just fading through black.
I initially looked at the New Line Cinema ident, as the film strip boarders fall onto the white square. There is very little motion, which allows for the final still image to be simple yet effective. The two tone white on black is clean (as well as a recurrent theme in film idents). The serif font beneath is not the style we are aiming for, as we want something more modern and edgy to mirror the feel of our film trailer.
Filmax International also uses the same idea as New Line Cinema, as they have the logo placed above the type 'filmax'. The spherical logo is white, sitting on a black background which is something we will be looking to use in one of our idents. The white is finished with a grungy texture over the top, and the contrasting fonts on 'filmax' compared to 'international' could work for our own ident.
EL
For the three first idents, the motion graphics are basic, with New Line Cinema having the edge of the film fall onto the white square, and both Filmax and Screen Gems just fading through black.
I initially looked at the New Line Cinema ident, as the film strip boarders fall onto the white square. There is very little motion, which allows for the final still image to be simple yet effective. The two tone white on black is clean (as well as a recurrent theme in film idents). The serif font beneath is not the style we are aiming for, as we want something more modern and edgy to mirror the feel of our film trailer.
I am looking at the Screen Gems ident for their combination of colour and similar logo with type design. The red, though it commonly doesn't, does stand out from the black background. The central logo resembles the form of an 's', with the gem sitting in the middle, relating it to the title of the production company.
Where the logo commonly sits above the text, the working titles text fades through the blue and black circular logo. The ident starts with some form of spiral drawing, which fades into a black circle while the blue fades in. The typography and font is strong yet simple, and may be east to recreate in our idents. The working title ident can be seen at the bottom of the page.
The Five ident works with the type being inside the logo. The ident itself is simple, with flaring colours circling the white circle. The ident is clean, simple and aesthetically pleasing. This has huge potential as a base idea for out idents. The font, colours and shape are strong and simple.
EL
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