Ident 2 Influences

For our second ident was wanted to produce something that we had filmed. Very few idents are actually filmed so we think this should set us apart and grab the audiences attention.

BBC 2 have used several filmed idents over the years, some examples are below.

  

These idents contain a sans-serif 2 on a clean colour blocky colour. They are all extremely simple and instantly recognisable, which is one of the key aims of a successful ident. However our production company wouldn't be that well known and therefore it would be essential that we clearly show the name of the company. The bold colours are very striking and draw your attention towards the ident and makes it far more noticeable, this however is a tv ident and as ours is for use in a film trailer it needs to get to the point faster.

Film 4 have also produced a vast number of idents which are filmed.

 

The clear logo works very well, due to the white blocky font which stands out on the moving background. The slow motion works very well in this ident however again this is a ident for tv and therefore may not transfer into an ident which would work in a film trailer. The use of water is something which has influenced us in several of our ideas, due to the magical-esque qualities it possess.

Other idents which have influenced us include Pixar and Dreamworks, both of these are computer generated however they both contain realistic movement, however they are both film company idents and are both very iconic.

 

 
These two idents are both farily simple but very effective, which is something we definitely want to emulate. The serif font works extremely well, this tell us that we should probably attempt something similar. The water effect is the Dreamworks ident is also powerful along with the use of reflection, as stated before the use of water is something we are going to attempt.

AF