Magazine Inspiration

When researching into current magazines, I found the ways in which they present their content to the audience greatly varied. Magazines such as Empire and Total Film cater for a mass audience, making content easily visible on the front cover so the potential consumer is aware of the best features. Magazines such as these, vastly advertise their content, selling the magazine on the content rather than the name. Despite this, it could be suggested that film fanatics are also interested in these mainstream magazines, as the advertisement content at the back includes fan paraphernalia.

In contrast, magazines such as Clash and Little White Lies aim at a niche audience, primarily featuring arthouse and indie films. As people buy these types of magazines for the name and reputation, minimal advertising is present on the front cover giving it a very professional and minimalist feel. Sight and Sound magazine strikes a contrast between mass audience and indie magazines, showing interest in both areas. For my own work, even though I prefer the design of magazines such as Clash, I want to create a cross between Sight and Sound and Empire. I believe that this will strike a balance between stylised design and practicality, testing my abilities to  produce a convincing magazine.

EJ